Facebook
Facebook's 60-second spot will promote its Groups feature and stars Chris Rock and Sylvester Stallone.
The spot, created by agency Wieden + Kennedy, comes as the tech company has been attempting to rebuild consumer trust after a spate of controversies in recent years.
Little Caesars
Pizza chain Little Caesars will its first Super Bowl commercial this year, highlighting its move into delivery with DoorDash. The ad, produced by ad agency McKinney, will star "The Office" actor Rainn Wilson.
Here's a teaser:
Sabra
Sabra is making its Super Bowl debut this year with a 30-second spot by VaynerMedia.
The spot's cast includes rapper T-Pain, drag queens Miz Cracker and Kim Chi, and "Real Housewives of New Jersey" stars Caroline Manzo and Teresa Giudice.
Watch the teaser:
Saucony
Saucony is buying ads on Fox's streaming platform as it saw a 29% uptick in search volume during its last connected TV media buy, according to the company.
It is running ads produced by Arnold Worldwide to promote its first biodegradable shoe.