The nation's largest supermarket is opening 'dark' kitchens to offer free delivery of restaurant-style meals within 7 minutes of preparation
The kitchens will prepare and deliver restaurant-style meals and "change the way Americans access freshly prepared meals," Kroger said in a news release.
Kroger said it would not charge delivery or service fees, making it cheaper than other delivery options such as Uber Eats.
"Kroger Delivery Kitchen Powered by ClusterTruck will allow our customers to access restaurant-quality fresh and delicious meals like never before and without having to pay excessive service or delivery fees," Cosset said.
ClusterTruck software uses algorithms to optimize operations and ensure orders are delivered within seven minutes of preparation, Kroger said, adding that meals are delivered within 30 minutes of ordering, on average.
Kroger Delivery Kitchen customers can order from a varied menu featuring items such as pizza and pad thai.
Kroger and ClusterTruck have just four "dark" kitchens in operation in Carmel, Indiana; Indianapolis; Columbus; and Denver.
A Kroger spokeswoman said there's potential for expansion beyond those cities.
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