The ex-Googler reinventing restaurant reservations gives his best tips for booking the busiest joints in town

Fitzpatrick said the one thing most people get wrong when making reservations is choosing a popular time like 7 p.m.

“Shoot for 6 or 8 and you’re going to have much better luck getting a seat,” Fitzpatrick said via email.

Many restaurants release reservations at a consistent schedule, according to Fitzpatrick. Diners who check in consistently are more likely to get a reservation for their preferred time and table size.

Fitzpatrick told Business Insider that Tock created a cheat sheet that tracks upcoming reservation releases so diners are able to plan ahead.

According to Fitzpatrick, no-show rates across the restaurant industry often exceed 20%, so restaurants tend to overbook reservations to account for the dropoff. He says it’s common for diners to make multiple reservations at different restaurants for one night because there aren’t any repercussions for no-shows, but it leaves other diners stuck at the bar waiting for a table to open up.

Tock requires diners to make a deposit when making a reservation to ensure they show up. According to Fitzpatrick, restaurants on Tock have reduced no-shows to less than 1%.

“It’s a common practice to make multiple reservations for the same night. Because there are no repercussions for no-showing a reservation, squatters often make multiple reservations for the same night and only show up to one. Tock solves this scenario. The industry term for people that do this sort of thing is ’dirtbag,’ said Fitzpatrick via email.

“Let’s be honest, plans change—The babysitter cancels. The car breaks down. Netflix releases a new series, creating a Jupiter-level of gravity keeping you on the couch… and that’s fine. It’s human nature. The real harm is when a guest no-call/no-shows a restaurant,” Fitzpatrick wrote.

He said this unpredictability in human nature is why Tock built tools like automated text message confirmations and reminders. The reminders are a gentle way for diners to politely let the restaurant know they have to cancel with as much notice as possible.