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The best places to buy affordable fine jewelry
The best overall
The best for minimalists
If you follow a bunch of influencers on Instagram, you've probably seen jewelry from Mejuri. The brand specializes in blink-and-you'll-miss-it pieces that won't get in the way of your daily life — whisper-thin necklaces and vintage-looking signet rings that you'll never want to take off.
I know it's cool to compare every millennial-friendly company with Everlane, but these two brands really do have quite a bit in common, including pitch-perfect basics, razor-sharp design focus, and transparent pricing. Mejuri lists the estimated traditional retail price of each piece next to the price you'll pay. It makes you feel like you're getting a discount even though you're technically not.
But you won't need a discount at these prices. Think gold vermeil hoop earrings for $60, a pavé diamond heart necklace for $295, and a topaz ring for $155. I have my eye on the Bound Chain Ear Cuff, which is only $35. The brand recently launched a collection of unique engagement rings and coordinating wedding bands.
Mejuri uses ethically-sourced diamonds and durable metals. Care instructions for all of the materials are found online at the brand's website. The selection regularly updates with new offerings, and you can often get a sneak peek of upcoming launches at the "Coming Soon" tab.
Writers at Elle, Vox, and The Zoe Report are also fans of the brand's clean staples, occasional statement pieces, and reasonable prices.
Pros: Minimalist pieces that go with everything, ethically sourced diamonds, transparent pricing
Cons: Only sold online (but you can try things on at the NYC showroom)
Shop fine jewelry from MejuriThe best for sustainable diamonds
Diamonds are not traditionally the best choice as far as sustainability or ethics goes. While most of the companies on this list focus on ethical sourcing, AUrate New York has a particular focus on diamonds that makes it unique.
"We're fastidious about our diamonds," the company says on its website. AUrate claims to pay close attention to the production of its gemstones, "adhere strictly to the Kimberly Process (the international system certifying conflict-free diamonds)," and "insist that the mines [they] deal with have decent working conditions, offer fair pay, respect local indigenous communities, and protect the environment."
Style-wise, you can't go wrong here either. Whether you're searching for timeless diamond studs, a simple diamond bracelet, or an edgy evil eye ring, you can find it at AUrate. The brand also carries non-diamond styles if stones aren't really your thing.
AUrate pieces come with a lifetime warranty and a try-on option called Curate by AUrate for guilt-free purchasing. As Elle explains, "Take a style quiz and AUrate will send you five pieces free of charge." You then have seven days to test-drive the items and decide which to keep (yes, you do have to pay for those!).
Prices don't run as low as some of the other brands here, but that's in part because the focus is more on diamonds and other gemstones. There are fewer metal-only pieces.
Pros: Sustainable diamonds, classic styles, lifetime warranty, transparent pricing
Cons: Selection is small
Shop fine jewelry from AUrate New YorkThe best for maximalists
Minimalist jewelry is certainly having a moment, but what if you're all about bold accessories? Los Angeles-based The Last Line specializes in bright, colorful pieces. You can truly wear the rainbow when you shop the collection of earrings, bracelets, necklaces, and anklets.
The best-selling tennis bracelets are a great place to start. Opt for a simple row of white diamonds for $3,750 or choose from an array of colorful options, including the multicolored Perfect Tennis Bracelet for $1,450. Less expensive options include the Perfect Gold Ear Cuff for $185 and the Rainbow Zodiac Ring for $515.
"Consider these the start of your very own heirloom collection," writes The Zoe Report's Gina Marinelli. According to Elle, The Last Line has amassed quite a celebrity following, appearing on the likes of Miley Cyrus and Katy Perry.
The Last Line offers a financing program that allows you to pay off your baubles for low interest over a period of time in case those price tags really sting. Exchanges and returns for store credit are allowed, but only up to seven days after receipt.
Pros: Large selection, unique and colorful designs
Cons: Prices on the higher end
Shop fine jewelry from The Last LineThe best for wedding jewelry
Looking for a sustainable take on the classic diamond engagement ring, at reasonable prices? Vrai & Oro offers a selection in recognizable styles like The Solitaire, The Emerald, and The Round Bezel. The diamonds are stunning, and guilt-free, as each is lab grown in Silicon Valley by a company called Diamond Foundry.
These are "real diamonds with the same beautiful characteristics as mined diamonds," per the website, but minus the negative ethical implications.
Vrai & Oro also has a number of wedding bands made with or without stones. Though it is an online-only retailer, the brand has an at-home try-on program. It allows you to sample three ring designs to determine your ideal style and size. The rings are also reasonably priced.
Not getting married anytime soon? The brand has a stunning collection of rings, necklaces, earrings, and bracelets for casual wear.
Pros: Lab-grown diamonds, classic engagement rings at reasonable prices, at home try-on
Cons: Online only
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