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The 'best luxury resort in Southeast Asia' gets contacted every day by influencers asking to stay in its $7,000-per-night villas. Here's how the head of marketing decides who to pick.
The 'best luxury resort in Southeast Asia' gets contacted every day by influencers asking to stay in its $7,000-per-night villas. Here's how the head of marketing decides who to pick.
Feb 24, 2020, 19:17 IST
Barba says sometimes the resort partners with someone with a 'very small number of followers.'
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The JW Marriott Phu Quoc Emerald Bay frequently features influencers' photos on its own social media.
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Engagement is also key.
Barba isn't the only one moving away from considering followers the ultimate sign of success for an influencer.
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Social media is key to the JW Marriott Phu Quoc Emerald Bay's marketing strategy.