Vizio 4K SmartCast OLED TV

Vizio 4K SmartCast OLED TV (price TBD — 2020) With its latest flagship 4K TV, Vizio could bring OLED displays to the mainstream.

While other companies are pushing big 8K TVs at CES, Vizio is taking another approach. Instead of jumping into higher resolutions, Vizio seems more concerned with perfecting the 4K TV — and that actually makes a lot of sense. 8K videos will likely remain few and far between for a while, and most 8K TVs are still far too expensive for the average buyer. With that in mind, the company has used CES to reveal its very first 4K OLED TV.

We'll need more one-on-one time with the display to really make a firm judgment, but based on the CES 2020 demo, Vizio's OLED appears to offer all of the same high-end picture performance perks that OLEDs from LG and Sony are known for. Specifically, the display offers pixel-level contrast with perfect black levels. Vizio also says that peak brightness will hit a max of about 800 nits, which is on par with the best that LG offers.

But since LG and Sony have already been selling 4K OLED TVs with similar specifications for several years, what's the big deal about this model? Well, it has to do with the Vizio brand. Vizio is known for balancing great image quality and affordable prices, often selling TVs with high-end picture performance for a lot less than the competition. There's no word yet on exactly how much the company's first OLED will cost, but when we asked about pricing, Vizio reiterated its commitment to making great displays that are "attainable for everyone."

If that goal translates into a cheaper asking price than LG and Sony's OLED TVs, then the company could have one of the year's best TV values on its hands. Vizio's 4K OLED SmartCast TV will be available later this year in 55- and 65-inch sizes.