Sony XBR Z8H 8K TV

Sony XBR Z8H 8K TV (price TBD — mid-2020) When it comes to pure picture quality, the Sony Z8H TV is the most impressive 8K TV we saw at CES 2020.

Though Samsung's flagship 8K TV may have caught our attention more when it comes to style, Sony's new Z8H 8K TV is shaping up to be the high-end picture quality champ to beat in 2020. Trade show demos are never the best to judge for accuracy, but detail and color looked more natural and life-like than the Samsung, creating a stunning sense of dimension. It's a little bulkier and less sleek than some other premium sets, but what it lacks in style it makes up for with its impressive image.

Building upon Sony's already stellar 2019 8K TV, the Z8H boasts all of the company's most advanced LCD panel technologies, including 8K X-tended Dynamic Range Pro with full-array local dimming. Thanks to this advanced dimming, the Z8H proves that there are still some clear benefits that high-end LCDs can provide over OLED TVs.

Namely, this thing can get bright. Very bright. Why is that important? Well, beyond being great for rooms with a lot of ambient light, the Z8H's high peak brightness and precision local dimming enable the TV to present intense HDR highlights closer to how they are intended to look when they're graded on expensive professional monitors by Hollywood colorists. In other words, the Z8H has the potential to provide a truer cinematic experience than any other display coming out in 2020.

We'll have to take a closer look at the TV's advanced image features outside of CES to make a full judgment, but for high-end shoppers who want the most accurate TV on the market, the Z8H 8K TV could be the ultimate display for movie watching. There's no word yet on exact pricing, but as Sony's most advanced 8K TV so far, it will likely come with a very high price tag. Models will be available in 75- and 85-inch screen sizes later this year.