37. A concealer that offers full coverage

Tarte Shape Tape Contour Concealer, available at Ulta, $27

Thanks to Tik Tok, I lead a nocturnal lifestyle, as many can tell by my gray under-eye circles. I've dabbled in a slew of products in the past year alone to brighten my under-eye area up, but the Facetune app has been my best bet.

Thanks to Tarte's Shape Tape concealer, which feels more like a thick foundation that blends easily, I think I've found the answer. It covers everything, from stubborn pimples to blemishes, and yes, noticeable eye circles, and the coverage actually lasts. With an array of shade ranges to choose from, it's widely accessible, too. I'd be remiss if I didn't mention its steep $27 price-tag — that being said, it's a worthwhile investment compared to low-quality dupes. —Dominique McIntee, editorial fellow