2016 winner: Cleatus the FOX Sports Robot

Brand: Fox NFL Sunday

Year introduced: 2005

Cleatus, the giant robotic future football player, appeared between commercial breaks during a Sunday football game back in 2005. At first, viewers were confused, but season after season, Cleatus remained.

Despite his high-tech appearance, Cleatus started out as a child's drawing, according to Fast Company. Marketing executive Gary Hartley decided to create a mascot for Fox Sports from his 7-year-old son's drawing.