74. Sam Shearman — Founder of Inventive Productions

Shearman opened London's first prison-themed cocktail bar, Alcotraz, in 2017. Complete with metal cells and a "visitation area," guests have to don orange jumpsuits and smuggle in their own booze, keeping it hidden from the Warden as other inmates work to make and sneak them personalised cocktails from behind the bar.

Following its success, as part of his company Inventive Productions, Shearan has since launched the world's first pirate ship cocktail bar, Pirates of the Hidden Spirit, as well as Moonshine Saloon, a Western-themed cocktail experience. Each of his venues focus around never-been-done narratives to make nightlife a little bit more fun by allowing guests to get lost in a story.

Read more: We went to London's prison-themed cocktail bar where you have to smuggle in your own liquor