12. Ben Branson — Founder and CEO of Seedlip

Launched in 2015 out of Branson's kitchen, Seedlip is the world's first non-alcoholic spirit, made using water, natural botanical distillates, and extracts.

After discovering long-forgotten distilled non-alcoholic herbal remedies found in "The Art of Distillation," published in 1651, Branson capitalized on the opportunity to create a high-end drinking experience without alcohol that didn't previously exist in bars and restaurants or at home — a bottle retails for £27.99 ($35), so it's certainly not cheap, but the drink certainly dispels the idea that those not drinking must either have water or sweet, unhealthy alternatives.

The idea was clearly a genius one. In just three years, the brand had grown from being hand-bottled in his kitchen to having a team of 65 people worldwide, including offices in the UK, LA, and Sydney, and is now served in more than 6,000 high-end cocktail bars, hotels, restaurants, and retailers across 25 countries.

Its impact has also been wider than just its own sales, which alone have been impressive (it sold 50,000 bottles in the UK in January 2019 alone, and cites 270% year-on-year volume growth) — the brand claims to have pushed more than 5,000 bars and restaurants in the UK to offer more non-alcoholic options, and has sparked a number of other launches in the non-alcoholic category, which is now worth £100 million ($127.4 million) in the UK.