Jeffrey Katzenberg and Meg Whitman tried to drum up awareness around their forthcoming mobile streaming platform Quibi with an ad about a bank heist gone awry.
While the ad may have been trying to inform viewers that they can watch episodes on the platform in 10 minutes or less, a lot of people were confused.
USA Today's Ad Meter, which lets people rank Super Bowl ads online on a scale of 1 to 10, gave Quibi's "Bank Heist" a rating of 4.4, making it the fourth-worst ad.
Still, it was the eighth-most watched Super Bowl commercial as of 10 p.m. on game day, according to Google — perhaps because people watched it again to figure out what it was.
Damn you all spent ~$5 mil for a vague Super Bowl commercial and your company isn’t even out yet? I forgot your name immediately and only seeing this now from an additional expensive ad. Where is all this irresponsible investor money?
— Grant Wilkinson (@grantfwilkinson)
February 3, 2020