Snapchat's betting its future on augmented reality ads - here are all the different types

"Portal lenses," or AR lenses that transport the viewer into a whole new AR world from within the camera, take gamified lenses a step further.

Portal lenses, such as the one that Netflix ran to promote Stranger Things last fall, are among the most engaging AR ads on the platform — and can regularly drive over a minute of play time, according to Snap. 

Last week, Snapchat added a feature that can drive users to shop for products just with the tap of a "Shop Now" button. It lets brands extend an AR interaction beyond the camera, driving traffic to a product page, with no additional charge.

Coty’s Clairol brand, for example, is currently running a targeted AR beauty product trial with a prominent "Shop Now" button on top of its AR lens. 

If you still want to push the envelope, you may be able to create your very own branded AR game that uses touch, motion as well as facial expressions to win points in multiplayer games.

Snapchat just rolled out "Snappables" this week, and while these are not branded opportunities as yet, the company's track record suggests that they very well could be down the line.