Samsung is taking a page out of Apple's playbook by opening stores across the US. Here's how retail spaces from the competing tech giants compare.
Samsung now has four US retail locations with its latest store opening in Palo Alto, California. We visited ahead of its opening in mid-December 2019, and the storefront was still in the works.
It's similar to Apple's minimal and to-the-point storefront branding. The Cupertino, California-based company now has over 500 stores.
Source: Digiday
The most noticeable characteristic upon entering the Samsung store in Palo Alto was its purple- and blue-hued lighting.
It's a far cry from Apple's crisp, white lighting setup.
Another difference was that there were many more informational blurbs worked into the retail displays in the Samsung store.
Display columns were in place beside the company's varying smartphone series, like the Galaxy Note 10 Plus or the A-Series.
Beside each phone, tablet, watch, or other device were individual information panels.
You won't find as many display tags or info blurbs in an Apple store, perhaps because Apple's products have become so ubiquitous that they're unwarranted, or because the company would prefer you talk to a store employee instead.
There are plenty of similarities between the two stores. Samsung allocates a section of the store for its line of phone accessories ...
... and Apple's accessory display is similar.
There's a section for wearables in the Samsung store, like the Galaxy Watch Active ...
... similarly, Apple sections-off part of the store for its own line of wearable devices, like the Apple Watch.
Educational classes and training sessions are available in the Samsung store ...
... an amenity that Apple has boasted about for years.
As the retail apocalypse looms overhead, brands are constantly having to rethink how they engage consumers in brick-and-mortar spaces ...
... and even though Apple's had a foothold in that arena for two decades, Samsung and other retailers are catching on.
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