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PewDiePie has as much name recognition among Gen Z as Lebron James, and more recognition than Elon Musk or Steph Curry

PewDiePie has as much name recognition among Gen Z as Lebron James, and more recognition than Elon Musk or Steph Curry

PewDiePie has as much name recognition among Gen Z males as Lebron James, and has a higher favorability rating than James.

Men prefer to follow influencers on YouTube, while women are more likely to use Instagram.

Men and women across generations are split on which social media they're most likely to use — YouTube is most used by men, with 53% of Gen Z men and 41% of millennial men using Youtube, while 43% of Gen Z women and 40% of millennial women use Instagram.

Millennials are far more likely to use Facebook to follow influencers than Gen Z — 19% of millennial men and 26% of millennial women use the site, while just 1% of Gen Z men and 4% of Gen Z women do, according to the survey.

The survey respondents varied widely when asked their favorite influencers, but the most popular responses were PewDiePie, Jeffree Star, Shane Dawson, Marikiplier, and Kylie Jenner.

Respondents were asked to name their three favorite influencers, and most influencers given in answers were only named once or twice. Other "influencers" named include David Dobrik, Will Smith, Donald Trump, and Bernie Sanders.

Of the top five most popular influencers, Kylie Jenner is the only one who isn't a YouTuber.

Zendaya is one of the most popular celebrities among teen girls.

Zendaya received the highest favorability score from Gen Z women, with 72% reporting a favorable view — higher than Rihanna (71%), Ellen DeGeneres (69%), and Beyoncé (67%).

Many of the top influencers are highly divisive, with most respondents holding either positive or negative views on the social media stars rather than neutral opinions.

Among the most polarizing influencers are James Charles, Jeffree Star, Tati Westbrook, and Kylie Jenner.

The traits that Gen Z and millennials care about most in influencers are "authentic," "funny," "knowledgeable," and "intelligent." Meanwhile, most respondents said they don't care about traits like physical attractiveness, an exciting lifestyle, or having a large following.

Read Morning Consult's "The Influencer Report: Engaging Gen Z and Millennials" here.

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