People are confused by Peloton's new holiday ad, which shows a woman taking selfies while riding the bike over the course of a year

This ad format seems to be trying to be blending an Instagram story with a traditional commercial. The result is a somewhat awkward cross between the two.

All the while, Tal Bachman's 1999 hit "She's So High" is playing through the entire nearly 30-second ad, which is an interesting juxtaposition with the company known for its modern, internet-connected exercise bikes and treadmills.

Still, some people seemed excited about this interesting choice in music.

So thankful for the new Peleton ad and the inevitable accompanying Tal Bachman renaissance we’d all secretly been longing for but were never brave enough to admit

"A year ago, I didn't realize how much this would change me," the woman says, evidently to the partner. "Thank you."

This finale left people confused with some questioning the entire premise of this story.

Others were confused about the "change" the woman was referring to.

Peloton did not immediately respond to a request for comment.

Wait is the premise of that Peloton ad really that a woman took videos over a whole year when she used the Peleton that her husband gave her and then showed it to him the following Christmas

The holiday Peloton ad where the skinny athletic model undergoes a transformation over the course of a year to become a skinny athletic model who now rides a stationary bike really pulls at the heartstrings.