New York City's vibrant esports scene convinced this multimillion dollar team to launch a new organization dedicated to its local gaming culture

"In New York, we have a unique opportunity to grow and unite the gaming community both on a local and global stage, and we're confident that Andbox will continue to raise the bar by celebrating gamers on a scale rarely seen in this industry," Andbox co-founder Rohit Gupta said.

New York's social esports crowd isn't totally unique.

Much like you'd find with traditional sports teams, esports organizations have found that not every fan wants to be a competitor themselves. People express their love for gaming and esports in different ways.

For some, that might include cosplaying their favorite character or hosting casual play sessions for fellow fans to improve at the game. Others simply show their support by wearing a team jersey, or sporting the team's color scheme in-game.

"We've received a tremendous amount of support from our fans, but we recognize that New Yorkers - and gamers everywhere – are still hungry for a deeper, more meaningful connection to esports," Andbox co-founder Scott Wilpon said in a statement. "We're incredibly excited to launch Andbox to help people find exciting new ways to self-identify and express themselves as gamers."

In addition to operating NYXL and hosting local events, Andbox will be working to launch a new Call of Duty franchise in New York City. Activision will operate a "Call of Duty" league alongside the Overwatch League, though it's unclear when the new league will start. Sterling.VC is one of five confirmed team owners, each of whom paid a reported $25 million for a franchise spot. The other teams are based in Atlanta, Dallas, Paris, and Toronto.

The Overwatch League plans to let teams start hosting matches in their own cities in 2020, providing even more opportunities for Andbox to connect fans with their teams. While New York City doesn't have the real estate for the sort of multimillion dollar facility that other esports teams are funding, Andbox is working to finalize a deal for their official home venue.

Creating new and unique apparel will also be a central part of Andbox's upcoming initiatives, building off the excitement generated from previous NYXL collaborations with popular brands like UNDEFEATED, Champion, New Era, and more. Andbox has brought on Maxwell Osborne and Dao-Yi Chow, the New York-based co-founders of the award winning fashion label Public School, to serve as creative directors for the design of new apparel and products. Andbox will be announcing its first wave of signature apparel later this summer.

Andbox is led by co-founders Rohit Gupta, Farzam Kamel and Scott Wilpon. For more information on Andbox, visit andbox.com or follow Andbox on Twitter, Instagram and Facebook.

You can find out more about New York Excelsior on their Overwatch League homepage and via Twitter.