Microsoft's Xbox streaming app isn't official yet, but it's already way better than Google's new video game service

Considering all the early drawbacks, Stadia feels subpar in comparison to the current PlayStation and Xbox consoles, and it seems unlikely that the experience will improve beyond what the PlayStation 5 and Microsoft's new Xbox will offer when they're released next fall.

Google is essentially asking gamers to start over from scratch when they come to Stadia — you have to build a new friends list and buy a new collection of games in exchange for having portable access to your games. However, because your library is tied to an internet connection, the quality and convenience will vary greatly based on your location.

While Google believes Stadia can outmatch the PlayStation and Xbox hardware, Microsoft wants Project xCloud to bring new players into the existing Xbox ecosystem.

Project xCloud will lower the entry cost for gamers who may only own a smartphone, and leverages the well-known Xbox catalogue to draw players with free games. The Project xCloud app is available on all Android devices, and Microsoft will launch the service on PC early next year. New users are being added to the service on a rolling basis.

As an added bonus, gamers who already own an Xbox can stream from their home console and access all the games they already own. Project xCloud is already a part of the Xbox Live network too, so players can use their existing profiles and save data as soon as they start streaming.

Microsoft's streaming technology is far from flawless, but Project xCloud is positioned as an alternative to console gaming, not a replacement. Gamers can continue to invest in Xbox as a platform and gradually explore Project xCloud as the service grows, without spending hundreds on streaming-only software that may become useless in a few years.

It's unclear how Microsoft will monetize Project xCloud, but the company said it will work in conjunction with other Xbox services. Microsoft has been steadily expanding Xbox Game Pass, a monthly subscription service offering hundreds of games, and its likely that Game Pass titles will eventually be available for streaming via xCloud.

Project xCloud is impressive because it builds on the greatest strengths of the Xbox brand. The app gives players access to dozens of free and exclusive games, immediately connects them with millions of existing Xbox players, and lets players make use of their own Xbox hardware.

In an interview with Business Insider, Microsoft's vice president of cloud gaming said the company isn't too concerned with bringing 4K streaming to phones. Instead, Microsoft is more focused on making Project xCloud a stable experience across all devices.

The competition between Microsoft and Google is less about who has the superior technology, and more about who has a stable business model. As it stands, Microsoft can bide its time and see how interest in Project xCloud develops over the next year, while Google will be left to compete with the new Xbox and whatever the finished version of xCloud looks like.

Google and Microsoft aren't the only players in the video game streaming space. Sony, NVIDIA, and Electronic Arts are all looking to secure longterm footholds in the streaming business too.

Each service has strengths and weaknesses, but the goal is to bring in as many players as possible. However, there are some structural changes to overcome, like the limitations of 4G data networks, and the massive amount of data video game streaming uses.

Ultimately it's unclear if streaming video games will revolutionize gaming in the way that streaming video changed television. After decades of building an industry around premium console launches, collectible hardware, and platform exclusive games, getting gamers to fully embrace streaming will require a major cultural shift.