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McDonald's CEO was just fired over a relationship with an employee. Here are 18 major changes he made during 4 years at the helm of the fast-food giant.
McDonald's CEO was just fired over a relationship with an employee. Here are 18 major changes he made during 4 years at the helm of the fast-food giant.
Nov 5, 2019, 03:51 IST
1. A massive new high-quality burger was added to the menu.
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2. Menu items were cut.
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3. A customizable burger option was rolled out nationwide.
4. The company started using butter instead of margarine on the McMuffins, biscuits, and bagels.
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5. The chain launched a new buttermilk crispy-chicken sandwich made with real buttermilk.
6. McDonald's launched delivery service.
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7. Breakfast was expanded to be served all day.
8. Healthier menu items were tested out.
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9. The company's chicken recipe was upgraded.
10. The company tested out a new recipe for Chicken McNuggets.
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11. The Dollar Menu was replaced.
12. The company followed Starbucks and added espresso-based drinks to the menu.
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13. McDonald's added Buttermilk Crispy Tenders, which were a massive hit.
14. McDonald's rolled out fresh-beef Quarter Pounders.
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15. Digital deals helped attract more shoppers.
16. Restaurants were remodeled.
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17. The McDonald's headquarters were moved to Chicago.
18. McDonald's acquired tech startups to help speed up drive-thrus.