Shopify CEO Tobias Lütke said his success is "90%" luck.
Bumble founder Whitney Wolfe said she "didn't know if I'd call any of this lucky."
"If people think I was just at the right place at the right time and just snapped my fingers and twirled a couple of times and here's Bumble, I mean, they're really wrong," Wolfe told NPR. "This has been, we're talking, all day, every day, ups, downs, highs, lows, and laser focus."
Wolfe founded the female-centric dating app after a contentious exit from Tinder, which she also cofounded, NPR reported. Bumble was valued at $1.1 billion by Bloomberg Intelligence.
Squarespace CEO Anthony Casalena said he thinks that "anyone who possibly claims that they didn't get lucky is crazy."
"I've been lucky so many times in my life," Casalena told NPR. "I'd say that there are qualities I probably have that have helped me stay here, you know, perseverance, and pain tolerance, and some level of adaptability, in my best moments some kind of self-awareness."
Casalena designed the website-building tool in his dorm room at the University of Maryland, according to NPR. Squarespace was valued at $1.7 billion in 2017, Business Insider previously reported.
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Jen Rubio, the founder of trendy luggage brand Away, said her success is "probably 50-50" luck and hard work.
Slack CEO Stewart Butterfield said that while "there has been an enormous amount of hard work by a lot of people, there is this real tailwind that we have that makes all of that stuff a lot easier."
"We did work hard and we're clever and we were able to call in a lot of experience and I think we did a lot of things right, but there is a real increasing returns dynamic," Butterfield told NPR. "Once you start to have some success, the rest of the success becomes easier and easier."
Butterfield founded the workplace messaging app as an internal communication tool for the employees of his now-defunct video game startup, Business Insider previously reported. The company's July 2019 IPO gave Butterfield a net worth of $1.6 billion, Forbes reported.
Butterfield is also a cofounder photo-sharing site Flickr, according to Forbes.