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Levi's and Google are teaming up once again to launch denim jackets you can hardly tell are tech-enabled

This is the Levi’s Trucker Jacket with Jacquard by Google. Looks like a regular denim jacket, right?

Levi's and Google are teaming up once again to launch denim jackets you can hardly tell are tech-enabled

It is a regular jacket, except for one key feature: it's tech-enabled. That little electronic tab, called the Jacquard Tag, slips into the cuff of the jacket and pairs with your phone.

It is a regular jacket, except for one key feature: it

The tag is smaller than a stick of gum, but it allows you to use the cuff of the jacket almost like a touchpad. The point of the Jacquard jacket is to leave your phone in your pocket, but remain connected.

The tag is smaller than a stick of gum, but it allows you to use the cuff of the jacket almost like a touchpad. The point of the Jacquard jacket is to leave your phone in your pocket, but remain connected.

Different hand gestures, like tapping on your sleeve or covering it fully with your hand, will allow you to control different mechanisms.

Different hand gestures, like tapping on your sleeve or covering it fully with your hand, will allow you to control different mechanisms.

You'll be able to get directions or your ETA while commuting somewhere, or hear a traffic report ...

You

... control your music or answer phone calls ...

... control your music or answer phone calls ...

... and even get notifications when your jacket gets separated from your phone. Plus, you can use it like a remote for your phone's camera, using a gesture like tapping to take the photo. And Google plans to keep adding features over time, so the jacket should keep getting "smarter."

... and even get notifications when your jacket gets separated from your phone. Plus, you can use it like a remote for your phone

While this is the second iteration of the jacket, it already appears much improved from the first version. The fits and styles of the jacket itself are better and trendier, it's cheaper overall, and most importantly, it looks less "tech-enabled" than the first one.

While this is the second iteration of the jacket, it already appears much improved from the first version. The fits and styles of the jacket itself are better and trendier, it

That has a lot to do with the tag, which is significantly smaller than the first version, which was thick and bulky.

That has a lot to do with the tag, which is significantly smaller than the first version, which was thick and bulky.

The Levi’s Trucker Jacket with Jacquard by Google starts at $198 and costs up to $248. It will be available sometime this fall in the US, UK, Australia, France, Germany, Italy, and Japan.

The Levi’s Trucker Jacket with Jacquard by Google starts at $198 and costs up to $248. It will be available sometime this fall in the US, UK, Australia, France, Germany, Italy, and Japan.

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