scorecardJetBlue revolutionized low-cost travel when it first flew 20 years ago - here's how it beat the odds to become a major US airline
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  4. JetBlue revolutionized low-cost travel when it first flew 20 years ago - here's how it beat the odds to become a major US airline

JetBlue revolutionized low-cost travel when it first flew 20 years ago - here's how it beat the odds to become a major US airline

JetBlue Airways was founded by David Neeleman, a Brazilian-American aviation entrepreneur, in 1998.

JetBlue revolutionized low-cost travel when it first flew 20 years ago - here's how it beat the odds to become a major US airline

The airline wouldn't be Neeleman's first rodeo as he'd co-founded two other airlines prior: Morris Air and WestJet.

The airline wouldn

Fresh off the heels of those successful startups and a stint at Southwest Airlines, Neeleman set his sights on a new venture, JetBlue Airways. The airline would be based in New York, where it still has its headquarters today in Long Island City, Queens.

Fresh off the heels of those successful startups and a stint at Southwest Airlines, Neeleman set his sights on a new venture, JetBlue Airways. The airline would be based in New York, where it still has its headquarters today in Long Island City, Queens.

And its main base at John F. Kennedy International Airport.

And its main base at John F. Kennedy International Airport.

Thanks to the assistance of New York politicians, most notably Senator Chuck Schumer, JetBlue was able to secure 75 slots at New York's largest airport to start operations at the now-demolished Terminal 6.

Thanks to the assistance of New York politicians, most notably Senator Chuck Schumer, JetBlue was able to secure 75 slots at New York

As with many of Neeleman's start-ups, the concept for JetBlue centered around giving passengers a good value for their money, which was brought to life with enhanced onboard amenities such as in-flight entertainment,...

As with many of Neeleman

Leather seats…

Leather seats…

Complimentary snacks and drinks...

Complimentary snacks and drinks...

Above-average legroom…

Above-average legroom…

And free checked bags.

And free checked bags.

It even had its own snack, Terra's blue potato chips.

It even had its own snack, Terra

JetBlue was an egalitarian airline, with its aircraft configured in an all-economy layout and no first-class cabin to be found.

JetBlue was an egalitarian airline, with its aircraft configured in an all-economy layout and no first-class cabin to be found.

The airline's aircraft of choice was the Airbus A320, a twin-engine narrow-body aircraft capable of flying coast to coast with ease.

The airline

It was the first time that Neeleman had opted for Airbus aircraft in one of his ventures, with Morris Air and WestJet both operating Boeing 737 aircraft.

It was the first time that Neeleman had opted for Airbus aircraft in one of his ventures, with Morris Air and WestJet both operating Boeing 737 aircraft.

But it wouldn't be the last. His next venture after Jetblue, Azul Brazilian Airlines, already uses Airbus planes, and his newly-announced Breeze Airways has dozens on order.

But it wouldn

After two years of planning, February 11, 2000 would see the first JetBlue aircraft take to the skies with passengers onboard.

After two years of planning, February 11, 2000 would see the first JetBlue aircraft take to the skies with passengers onboard.

The flight would operate from JetBlue's New York home base at John F. Kennedy International Airport to what would become the airline's South Florida base at Fort Lauderdale Hollywood International Airport.

The flight would operate from JetBlue

A ceremonial flight to Buffalo was operated earlier in the day, an homage to Senator Schumer and the other New York politicians that helped JetBlue get off the ground.

A ceremonial flight to Buffalo was operated earlier in the day, an homage to Senator Schumer and the other New York politicians that helped JetBlue get off the ground.

JetBlue still maintains close ties to the state, keeping its headquarters and main base in New York, and even partnered with the state for a special aircraft paint scheme.

JetBlue still maintains close ties to the state, keeping its headquarters and main base in New York, and even partnered with the state for a special aircraft paint scheme.

Following the first flight, JetBlue quickly grew from New York to cities across the country. Less than three years after its first flight, the airline had 38 aircraft in its roster and served 18 destinations from as close as Syracuse, New York to as far as Oakland, California.

Following the first flight, JetBlue quickly grew from New York to cities across the country. Less than three years after its first flight, the airline had 38 aircraft in its roster and served 18 destinations from as close as Syracuse, New York to as far as Oakland, California.

JetBlue was able to grow despite the aviation industry being adversely affected by 9/11 and was one of only a handful of airlines to be profitable during the time period.

JetBlue was able to grow despite the aviation industry being adversely affected by 9/11 and was one of only a handful of airlines to be profitable during the time period.

Soon after its East Coast launch, a secondary base was opened in Long Beach, California with a mix of transcontinental routes and short-haul routes to nearby destinations such as Oakland and Las Vegas.

Soon after its East Coast launch, a secondary base was opened in Long Beach, California with a mix of transcontinental routes and short-haul routes to nearby destinations such as Oakland and Las Vegas.

JetBlue then launched its first route to a destination outside the contiguous US, San Juan, Puerto Rico, where the company would eventually form a base, in 2002.

JetBlue then launched its first route to a destination outside the contiguous US, San Juan, Puerto Rico, where the company would eventually form a base, in 2002.

The Caribbean would later grow into a major destination region for JetBlue, with the airline growing to serve numerous Caribbean islands from Cuba to Trinidad and Tobago and nearly everywhere in between.

The Caribbean would later grow into a major destination region for JetBlue, with the airline growing to serve numerous Caribbean islands from Cuba to Trinidad and Tobago and nearly everywhere in between.

Doubling down on passenger-focused amenities, the airline announced in 2003 that it would be removing seats from its aircraft to offer customers more legroom, up to 34 inches in some seat locations.

Doubling down on passenger-focused amenities, the airline announced in 2003 that it would be removing seats from its aircraft to offer customers more legroom, up to 34 inches in some seat locations.

Boston, which would later become a secondary hub for JetBlue, was added to the route map in 2004 with a slew of routes to cities across the country.

Boston, which would later become a secondary hub for JetBlue, was added to the route map in 2004 with a slew of routes to cities across the country.

Transcontinental services also became more common beyond New York with JetBlue connecting East Coast and West Coast cities such as Washington, DC, and Boston with Long Beach and Oakland in California.

Transcontinental services also became more common beyond New York with JetBlue connecting East Coast and West Coast cities such as Washington, DC, and Boston with Long Beach and Oakland in California.

Following rapid domestic expansion, JetBlue set its sights outside the US for the first time in 2004 when It opened its first international route between New York and Santiago, Dominican Republic.

Following rapid domestic expansion, JetBlue set its sights outside the US for the first time in 2004 when It opened its first international route between New York and Santiago, Dominican Republic.

In 2005, JetBlue celebrated the arrival of a new aircraft to its fleet, the Embraer E190.

In 2005, JetBlue celebrated the arrival of a new aircraft to its fleet, the Embraer E190.

The Embraer E190 was chosen to serve JetBlue's regional and thinner routes while the A320 was kept on the medium-haul routes.

The Embraer E190 was chosen to serve JetBlue

The interior of the E190 would be identical in terms of amenities offered, though it would be arranged in a 2-2 seating configuration instead of the A320's 3-3 configuration.

The interior of the E190 would be identical in terms of amenities offered, though it would be arranged in a 2-2 seating configuration instead of the A320

The aircraft would first be used on the New York to Boston route initially and could largely be seen on JetBlue flights under two hours or on routes with low-demand.

The aircraft would first be used on the New York to Boston route initially and could largely be seen on JetBlue flights under two hours or on routes with low-demand.

With JetBlue outgrowing its Terminal 6 base at JFK Airport, plans for a new terminal dedicated to JetBlue's use were announced in 2005 and the Terminal 5 project began.

With JetBlue outgrowing its Terminal 6 base at JFK Airport, plans for a new terminal dedicated to JetBlue

Earlier that year, however, saw JetBlue experience its first in-flight emergency.

Earlier that year, however, saw JetBlue experience its first in-flight emergency.

Flight 292, a routine flight from Burbank, California to New York, was forced to make an emergency landing in Los Angeles when the aircraft's front landing gear malfunctioned.

Flight 292, a routine flight from Burbank, California to New York, was forced to make an emergency landing in Los Angeles when the aircraft

After hours of circling and tense waiting, the aircraft eventually landed in Los Angeles and the JetBlue name had been brought to the forefront of the public's attention from the media coverage of the event.

After hours of circling and tense waiting, the aircraft eventually landed in Los Angeles and the JetBlue name had been brought to the forefront of the public

Two years later, the airline underwent a leadership shakeup, with Founder and CEO David Neeleman being elevated to chairman of the board and David Barger taking his place as chief executive in 2007.

Two years later, the airline underwent a leadership shakeup, with Founder and CEO David Neeleman being elevated to chairman of the board and David Barger taking his place as chief executive in 2007.

The airline continued to expand to cities across the US, Caribbean, and Central America until 2008 when it expanded into a new continent, South America, with service to Bogota, Colombia.

The airline continued to expand to cities across the US, Caribbean, and Central America until 2008 when it expanded into a new continent, South America, with service to Bogota, Colombia.

Later that year, Terminal 5 at JFK Airport opened and became JetBlue's new home. The then-26-gate facility gave JetBlue a modern hub at JFK Airport that is still used nearly exclusively by the airline today.

Later that year, Terminal 5 at JFK Airport opened and became JetBlue

To the south, Fort Lauderdale was expanding as a base for the airline with connections to the Caribbean growing via a new route to San Juan.

To the south, Fort Lauderdale was expanding as a base for the airline with connections to the Caribbean growing via a new route to San Juan.

Orlando was also becoming a base for Latin American operations with routes to Mexico, the Caribbean, and South America, as well as home to JetBlue's main training facility: JetBlue University.

Orlando was also becoming a base for Latin American operations with routes to Mexico, the Caribbean, and South America, as well as home to JetBlue

JetBlue now had bases up and down the East Coast from Boston to Fort Lauderdale, with secondary bases in San Juan and Long Beach.

JetBlue now had bases up and down the East Coast from Boston to Fort Lauderdale, with secondary bases in San Juan and Long Beach.

In 2013, the airline began offering in-flight WiFi for passengers and was one of the only airlines to offer the service for free, which remains to this day.

In 2013, the airline began offering in-flight WiFi for passengers and was one of the only airlines to offer the service for free, which remains to this day.

That year also saw JetBlue take delivery of only the third aircraft type in its fleet, the Airbus A321.

That year also saw JetBlue take delivery of only the third aircraft type in its fleet, the Airbus A321.

The aircraft is an extended version of the A320 aircraft that JetBlue has operated since day one. A benefit of the aircraft was that pilots could fly both the A320 and A321 interchangeably due to a shared type rating for A320 family aircraft.

The aircraft is an extended version of the A320 aircraft that JetBlue has operated since day one. A benefit of the aircraft was that pilots could fly both the A320 and A321 interchangeably due to a shared type rating for A320 family aircraft.

The A321 also featured a new interior with touchscreen displays, on-demand movies and audio, and blue lighting.

The A321 also featured a new interior with touchscreen displays, on-demand movies and audio, and blue lighting.

JetBlue used the aircraft as a launchpad for its premium product, Mint business class exclusively found on select A321 aircraft.

JetBlue used the aircraft as a launchpad for its premium product, Mint business class exclusively found on select A321 aircraft.

Mint was the first time the airline departed from an all-economy product and though it was only intended to be implemented on transcontinental routes at first and some Caribbean routes, Mint was quickly expanded across the country.

Mint was the first time the airline departed from an all-economy product and though it was only intended to be implemented on transcontinental routes at first and some Caribbean routes, Mint was quickly expanded across the country.

The highlights of the product were the four private suites with single "throne" seats and lie-flat seats at every seat.

The highlights of the product were the four private suites with single "throne" seats and lie-flat seats at every seat.

Shortly after the introduction of Mint, JetBlue started departing from its egalitarian roots even more with the introduction of bag fees.

Shortly after the introduction of Mint, JetBlue started departing from its egalitarian roots even more with the introduction of bag fees.

Source: USA Today

JetBlue was one of the few remaining carriers to offer free checked bags when in 2015, it implemented a $20 fee. That fee was later raised to $30 and is now $35.

JetBlue was one of the few remaining carriers to offer free checked bags when in 2015, it implemented a $20 fee. That fee was later raised to $30 and is now $35.

It was also around the time when JetBlue saw the introduction of a new color to its palette, green.

It was also around the time when JetBlue saw the introduction of a new color to its palette, green.

JetBlue was growing more and more into a standard airline, but its growth and popularity continued thanks to the complementary services that were still provided to customers, with new aircraft such as the A321neo offering an even better onboard product.

JetBlue was growing more and more into a standard airline, but its growth and popularity continued thanks to the complementary services that were still provided to customers, with new aircraft such as the A321neo offering an even better onboard product.

Passengers could expect completely revamped in-flight entertainment systems,...

Passengers could expect completely revamped in-flight entertainment systems,...

Stylish new seats,...

Stylish new seats,...

Adjustable headrests,...

Adjustable headrests,...

And a self-service snack pantry.

And a self-service snack pantry.

The A321neo would also allow the airline to fly further than ever before thanks to fuel-efficient engines, opening up the airline's longest route between New York and Guayaquil, Ecuador.

The A321neo would also allow the airline to fly further than ever before thanks to fuel-efficient engines, opening up the airline

A long-range variant of the aircraft, the A321neoLR, is also scheduled to spearhead JetBlue's entrance into a new market in 2021.

A long-range variant of the aircraft, the A321neoLR, is also scheduled to spearhead JetBlue

The ultramodern Airbus A220-300 was also chosen to replace the Embraer E190 as JetBlue's regional workhorse, with JetBlue placing an order for 60 of the type in 2019.

The ultramodern Airbus A220-300 was also chosen to replace the Embraer E190 as JetBlue

Source: Airbus

JetBlue announced in 2019 that it would begin flying to Europe, with flights to London from Boston and New York, though gave little info beyond that.

JetBlue announced in 2019 that it would begin flying to Europe, with flights to London from Boston and New York, though gave little info beyond that.

In the 20 years since its inception, JetBlue has grown to be one of the largest carriers in the US.

In the 20 years since its inception, JetBlue has grown to be one of the largest carriers in the US.

Unlike other low-cost or start-up airlines of the time, JetBlue Airways became a household brand with its status as a major carrier in the US.

When it expands to Europe in 2021, JetBlue will be the only low-cost carrier based in the US to operate on three continents.

Though JetBlue's founder, David Neeleman, has moved on from the airline and can now be found between Portugal, Brazil, and the US, his name can now be found immortalized on the side of one of JetBlue's newest Airbus A321neo aircraft.

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