I've read hundreds of LinkedIn messages while managing Business Insider's social accounts, and people often make the 7 same mistakes

When reaching out to someone, it's important to do a little recon before sending the initial request.

I can't tell you how many times I've received messages from people saying they love my work at INSIDER. Unfortunately for them, I work at Business Insider. And although INSIDER is our sister site and the team does great work there, a quick look at my LinkedIn profile or my Instagram would let you know that I work on the other side of the office.

Sending a message without doing your research gives off the impression that you didn't care enough to put in the extra effort.

What to do instead: Take a cursory glance at their LinkedIn profile or even do a quick Google search. Taking the extra few minutes to know a little something about the person you are reaching out to will serve you better than being the person who requests their connection the fastest.

If you send a request to a potential connection and simply just introduce yourself, they may not be entirely sure what you're looking for from their connection. If you're clear about what you want up front, you're more likely to get an answer in return.

What to do instead: Ask to set up a call or grab a coffee. You may even ask for some advice. That way they'll have a more informed answer.

I won't lie, I get excited when recent graduates of my university reach out and want to chat. I like having my ego stroked, OK? Sue me.

I am more than happy to offer advice, talk to them about working at Business Insider, or even meet for coffee. What I don't get excited about is someone asking me to pass along their résumé right off the bat.

Play it cool, at least for a little while.

What to do instead: Ask to chat first and use the initial conversation to gauge what the company is like, what the person may or may not like about it, and what sort of experience their company is looking for.

If they offer to take a look at your résumé or pass it along to someone there who is hiring, thank them for the offer and pass it along.

Using a general template that you've crafted as a starting point is fine, but you need to put in a little something extra to really make you stand out.

Without adding in a personal touch to your message, you're not showing the recipient that you took the time to research and message them.

What to do instead: It makes people feel good to be complimented, so pointing out a piece of work or a post on their social media profile that you enjoyed gives your message a little something extra.

Living in a digital age filled with social media and emojis, it's easy to forget that even a quick message on LinkedIn still needs to be professional.

What to do instead: Make sure to use proper grammar and professional language when writing your note, and leave the LOLs and smileys for Instagram comments.

As someone who works in editorial, I cringe seeing LinkedIn messages that were clearly typed in a hurry. I'd rather someone take the extra few minutes to re-read things than send something minutes after meeting.

What to do instead: So you're not tempted to immediately hit send, you could write out your message in Word, Google Docs, Notes, or elsewhere before sending it.

Grammarly is also a great extension for your web browser that catches spelling and grammar mistakes without needing to create a document.

Take a few moments to re-read your message once and then take a few minutes to step away from the computer. When you return, take a second look, and once you're satisfied, hit send.