scorecardInstagram keeps a detailed list of everything it thinks you're interested in - here's how to find it
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Instagram keeps a detailed list of everything it thinks you're interested in - here's how to find it

From the Instagram home page, tap the profile icon on the bottom right.

Instagram keeps a detailed list of everything it thinks you're interested in - here's how to find it

Then, tap the three-line stack on the top right.

Then, tap the three-line stack on the top right.

Next, tap "Settings" toward the bottom ...

Next, tap "Settings" toward the bottom ...

... select "Security" ...

... select "Security" ...

... and hit "Access Data."

... and hit "Access Data."

You'll need to scroll all the way down and tap "View All" under "Ads Interests."

You

There, you'll be able to see what kinds of topics Instagram thinks you're interested in. There are dozens of interests on the list — just keeping tapping "View More" and the list will fill in.

There, you

To me, the list seems completely off. I'm interested in soccer, but not the player Lionel Messi in particular, who shows up in my list. And the rest isn't especially appealing, either — in fact, I wouldn't tap on any ads that showed me anything on this list.

This isn't a call for Instagram to improve its data tracking and collection, but it's still interesting to see what a major company thinks I'm interested in. Apparently, it has no idea, which actually offers some kind of relief. It's also a good thing that Instagram is being transparent and lets users see this kind of data, too.

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