The event began with a parade of employees from Alibaba's various divisions around the arena's running track.
The procession "mimicked the Olympic Games' Parade of Nations," according to The Wall Street Journal.
The topics of the songs ranged from employees' frequent travel to the staggering wealth employees have accumulated since Alibaba's founding, according to The Journal. One group even reportedly sang part of Travie McCoy's 2010 song "Billionaire."
Ma performed Josh Groban's "You Raise Me Up" with a group of senior executives on a portable stage that was pulled around the arena, the Journal reported.
As photos from the event show, Ma played an orange guitar, wore sunglasses and spiked shoulder pads and a wig.
The group calls themselves "A band."