Inside Alibaba's bizarre mass wedding for employees, which is presided over by Jack Ma
"Ali day" has been running for 15 years, and the company claims it came into being because of SARS.
CEO Jack Ma designated May 10 as "Ali Day."
It was the date when Alibaba managed to launch a new consumer shopping site in the middle of the SARS outbreak.
Ma announced Ali Day in an email to employees in which he said: "Adversity is a necessary ingredient in the making of great men and companies.”
"Every 10th of May, we will host a series of activities to acknowledge and inspire the spirit of Alibaba in every Aliren. You will see, hear and feel the corporate values of Alibaba in stories of people around us. You will know how these values have worked miracles in ordinary life," Ma wrote.
The employee group wedding takes place at Alibaba HQ in Hangzhou.
The wedding isn't an official ceremony, but rather a celebration of all the Alibaba couples who have got married over the past year.
At least one half of the couple has to work for Alibaba.
They walk down a red carpet to the ceremony.
The grooms present the brides with flowers.
102 couples take part, and the number 102 is symbolic.
In 2014 Jack Ma explained the significance of 102 to Alibaba, as reported by Forbes' Heng Shao.
Ma believes that Alibaba will last 102 years. "The length of our marriage is 102 years, and we have 87 years left. After 87 years you can marry some else. But within these 87 years, you cannot change your mind," Ma said at the 2014 event.
This year's event was live-streamed on Youku, a video-sharing service owned by Alibaba.
The broadcast lasted almost two and a half hours, and featured aerial shots of the couples arriving.
Some of the participants were interviewed live on the stream.
Jack Ma often officiates the wedding.
Jack Ma gives the couples his blessing, although in 2017 he had to patch in via video link.
Jack Ma drew criticism for this year's Ali Day wedding ceremony, when he encouraged the couples to have lots of sex and bear children.
Ma made a pun on Chinese tech's gruelling "996" workweek, which stands for working 9 a.m. to 9 p.m. six days a week — and which Ma has vehemently defended.
"At work, we emphasize the spirit of 996. In life, we should follow 669," said Ma. "What is 669? Six days, six times, with duration being the key," he said, making a pun as the word for "nine" sounds like the word for "long" in Chinese.
The couples wear traditional robes.
But they haven't always been decked out in traditional dress. In this 2013 photo, a couple attends the ceremony in soccer shirts.
The number of couples also hasn't always been 102. Some 688 couples attended the 2013 Ali Day wedding, according to Getty, and spelt out "I love you."
And like a lot of weddings, the newlyweds finish proceedings by marching through a shower of confetti.
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