IHOP is opening a new fast-casual chain with pancake bowls and digital kiosks - here's what it will be like to visit
IHOP aims to use mobile ordering and kiosks to get customers' orders in quickly and allow for faster turnaround.
Locations will be in high-traffic areas, with Johns saying that IHOP anticipates that most of the business will be takeout.
In addition to functioning as stand-alone locations, Johns says he anticipates that the Flip'd locations will help boost IHOP sales more generally.
"The [restaurant chains] that grow and get bigger usually continue to grow and get bigger because they just keep getting on people's minds," Johns said. "And that top of mind awareness gets more visitation for all locations."
While Johns says he anticipates pancakes being one of the top-selling items, Flip'd locations will be open for breakfast, lunch, and dinner.
Flip'd fits in with IHOP's more general plan to aggressively expand.
The chain is also expanding outside of breakfast and doubling down on to-go orders.
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