H&M has a vision for the store of the future, and it's like nothing else we've seen from the brand
Its minimalist design looks a lot more like its higher-priced but better-quality sister store, Cos.
According to Reuters, yoga classes and events are put on for loyalty club members.
H&M has been increasingly looking to diversify from its core brand and test out new concepts.
In April, it launched a new, millennial-focused brand called Nyden, which professes to be "affordable luxury." This brand operates online and via pop-ups, rolling out a limited collection of clothing in small batches.
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