Here's how 3 brands have changed their Super Bowl ad plans following Kobe Bryant's death

Hard Rock International is airing its first Super Bowl ad, but changed it ahead of Sunday's game to remove scenes that could be perceived as insensitive following Bryant's death, according to a report from Adweek.

Its unclear what items the company specifically edited out of the ad, but the commercial is set to be a "highly visual, fast action commercial that will leave a lasting impression on audiences," according to a statement from Hard Rock International on Wednesday.

The ad, which has not been released, follows Jennifer Lopez on a "thrilling pursuit" through a Hard Rock hotel, the statement said. The Super Bowl itself is being held at the Hard Rock Stadium.

You can watch a teaser for the commercial here:

Planters started its Super Bowl ad campaign before Bryant's death, following the death of its fictional character Mr. Peanut.

In a commercial released ahead of the one planned for the Super Bowl, Mr. Peanut dies in a fiery explosion after a peanut truck crashes off a road and falls into a canyon.

Following Bryant's death, Planters said it would pause its ad campaign on sites like Twitter and YouTube, but has not made plans to cancel its Super Bowl ad.

AdAge reported that the ad for the big game is set to show a funeral for Mr. Peanut.

You can watch Planters' first ad here: