Forget $40 fitness classes - now a tech startup is asking rich people to spend $1,500 plus monthly fees on a mirror to stream workouts directly into their homes
The product, appropriately called "Mirror," has an LCD screen but looks like a regular mirror when it's turned off. It can come as a wall mount or with a minimalist carbon steel stand.
The Mirror, which has a carbon steel frame and weighs 70 pounds, streams live fitness classes with real-time instruction and "personal shout-outs" to help you stay motivated.
Source: MIRROR
The Mirror is embedded with speakers and cameras and comes with a complimentary Bluetooth heart rate monitor to help you maintain your target heart rate.
Source: MIRROR
Classes include cardio, boxing, strength training, yoga, barre, Pilates, boxing, HIIT and more.
Source: MIRROR
The on-demand classes are taught by certified instructors from the country's top fitness studios who give instruction and live feedback.
Source: MIRROR
Users can see themselves on-screen at the same time they're watching the virtual fitness instructor.
Source: MIRROR
Users control the Mirror via smartphone app, which avoids any smudging on the Mirror's surface.
Source: MIRROR
The Mirror itself costs $1,495, and you have to buy a 12-month subscription to the workout classes for $39 per month. At least 50 new workout classes will be added each week.
Source: MIRROR
Users can also choose to pay for the Mirror with $164 monthly payments for 12 months with no interest, which brings the total to $2,436 including the subscription.
You can opt for one-on-one training sessions using the Mirror's camera for an extra $40 to $75 a month.
Source: The New York Times
Brynn Putnam, Founder and CEO of Mirror, came up with the Mirror after she had a child and found herself too busy to get to the gym. She had previously started a chain of fitness studios called Refine Method.
Source: Well + Good
"To me, working out at home always meant compromising — your workout is going to be less fun and less effective and more frustrating," Putnam told Inc. magazine. "So for me, enabling people to work out without sacrifice is just really going to change how people live the rest of their lives."
Source: Inc.
Putnam told The New York Times that workout classes were just the beginning for Mirror.
Source: The New York Times
She said the screen could one day provide interactive services in fashion, beauty, or meditation. "We're looking to be the next screen in people's lives," she told The Times. "We desire to be an immersive platform, not just a piece of gym equipment."
Source: The New York Times
The Mirror is more affordable than some of its competitors in the high-tech home workout field. A Peloton bike, which streams live fitness classes and gained a cult following after it launched in 2012, will cost you $2,245 plus $19.49 per month for the workout classes.
Source: Business Insider, Peloton
Tonal, an at-home strength-training system equipped with digital weights that use magnetic force instead of gravitational force, costs $2,995 for the system plus $49 a month for the class subscription.
Source: Tonal
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