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Clubbers in China are going to 'cloud raves' on TikTok because coronavirus quarantines mean they can't party for real - here's what they're like

Clubbers in China are going to 'cloud raves' on TikTok because coronavirus quarantines mean they can't party for real - here's what they're like

As China quarantines millions of people — meaning ravers can no longer go out to party — nightclubs are livestreaming DJ sets on Douyin, China's version of TikTok.

Here's how it works: DJs video their performance either from a music venue, or their studios and homes, then livestream it on Douyin.

While some DJs have been performing live, others are prerecording their gigs and broadcasting them on Douyin's livestream later on, according to Vice.

DJs play their sets to an empty room, which are then live-streamed onto different platforms pic.twitter.com/UX3SA7wojo

— Sophia Ankel (@sophiaankel) February 24, 2020

People then comment on them in real time, giving the illusion that everyone is partying together.

Some are playing their music from their studios/homes pic.twitter.com/G9XnHxD9j5

— Sophia Ankel (@sophiaankel) February 24, 2020

People who are quarantined or staying indoors can tune into any music event they want. Some ravers have even posted videos of themselves dancing at home to the music.

Clubbers can tune into the live-streams from their homes pic.twitter.com/CMn29nNzdB

— Sophia Ankel (@sophiaankel) February 24, 2020

These cloud raves have been extremely successful, with millions of viewers tuning into some of these livestreams.

According to Vice, almost 2.3 million people tuned into Beijing club SIR TEEN's cloud rave on February 10, with more than 100,000 viewers joining within the first 30 minutes.

Thousands of people who are stuck at home during the coronavirus are using live-streaming apps to go "cloud clubbing" #coronavirus pic.twitter.com/90WxAIlG81

— Sophia Ankel (@sophiaankel) February 24, 2020

They can also be incredibly lucrative for the clubs. In a livestream that gained 71,000 views, Shanghai club TAXX earned $104,000 in tips from online viewers paying through the app.

Source: Sixth Tone

Other Chinese companies like Alibaba are now joining the trend by organizing "no-meeting concerts," where singers and bands can livestream their practice sessions.

Source: The Paper, Vice

I interviewed Gary Vaynerchuk, and he says there are 4 harmful ways that entr…

Clubbers in China are going to 'cloud raves' on TikTok because coronavirus quarantines mean they can't party for real - here's what they're like

As China quarantines millions of people — meaning ravers can no longer go out to party — nightclubs are livestreaming DJ sets on Douyin, China's version of TikTok.

Here's how it works: DJs video their performance either from a music venue, or their studios and homes, then livestream it on Douyin.

People then comment on them in real time, giving the illusion that everyone is partying together.

People who are quarantined or staying indoors can tune into any music event they want. Some ravers have even posted videos of themselves dancing at home to the music.

These cloud raves have been extremely successful, with millions of viewers tuning into some of these livestreams.

They can also be incredibly lucrative for the clubs. In a livestream that gained 71,000 views, Shanghai club TAXX earned $104,000 in tips from online viewers paying through the app.

Other Chinese companies like Alibaba are now joining the trend by organizing "no-meeting concerts," where singers and bands can livestream their practice sessions.

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