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AT&T has quietly bolstered its ad tech to compete with Google. Here's the pitch deck it's showing to agencies to explain how it works.

Jul 24, 2019, 02:40 IST

Xandr is one of AT&T's four divisions.

Xandr's data cuts across AT&T's content, mobile subscribers, and pay-TV services.

Advertisers struggle to measure consumers' shift to streaming and digital video.

Marketers want proof that their ads are working.

Xandr is pitching its data and brand-safe content.

AT&T has troves of first-party data.

Xandr's reach extends beyond AT&T's properties.

Xandr is targeting big buyers.

Xandr says its ad-tech gives it an advantage over others.

Xandr plays in multiple areas of ad-tech.

Google is Xandr's biggest competitor.

Xandr says its ad-tech fees are competitive.

Xandr works with industry players to stamp out fraud.

Xandr is pitching a machine-learning tool.

Xandr is encouraging advertisers to use their first-party data.

Xandr's platform includes new tools for buyers.

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