Apple's 4th-quarter earnings will provide an early look at iPhone 11 sales. Here's what 5 analysts are saying ahead of the report.

Price target: Raised to $289, from $247

Rating: Overweight

"With an attractive price point at $4.99/month, and wide initial distribution to the Apple installed base via the bundled free year offer, we estimate Apple TV+ can become a $9B revenue business with 136M paid subscribers by FY25," Morgan Stanley analysts wrote in a note to clients October 22.

Price target: Increased to $275, from $235

Rating: Buy

"iPhone 11 demand is higher than expected driven by several factors including a better trade-in program from Apple, a more attractive price-point for the base model, the largest mix of phones in the install base (iPhone 7) is three generations old, services bundle with hardware, and lesser FX impact," UBS wrote in a note to clients October 24.

They added: "For the September quarter, we increase our revenue estimate slightly to $63.1bn from $62.7bn mainly due to iPhones."

Price target: Bumped to $260, from $250

Rating: Buy

"Our BofAML Apple indicator increased to 5.25% in C3Q from 2.49% in C2Q, and indicates strength for Apple's revenue growth in C4Q. YoY gross profit dollar growth is still accelerating into 2020, which is correlated to stock price," analysts at Bank of America Merrill Lynch wrote in a note to clients Monday.

The analysts added: "We reiterate Buy on services reacceleration, 5G tailwinds and strong capital return."

Price target: Lifted to $275, from $265

Rating: Overweight

"Shares are now trading at 19.5x NTM EPS which is above its long-term average of 15.4x, and higher than the typical earnings multiple that investors are willing to attribute to the shares unless they receive reinforcement of the upside to consensus earnings when Apple reports," JPMorgan wrote in a note to clients Monday.

The analysts added: "We are not recommending investors add incremental positions heading into the print, but rather use any share price weakness following the print to double down on the multi-year earnings trajectory."