An inside look at 6 of the extreme methods Los Angeles real-estate brokers are using to get the city's glut of mega-mansions off the market

Alexander Ali, founder and CEO of PR firm The Society Group, creates dramatic, Hollywood-style real estate trailers to help sell multimillion-dollar homes.

"We produced the world's most-watched real estate trailer viewed over three million times worldwide that caused shockwaves through the industry," Ali told Business Insider. "Some loved it, some hated it, Buzzfeed said it was 'the most extra thing ever.'"

With the help of Ali, luxury real-estate agents Rayni and Branden Williams of Hilton & Hyland throw outrageous, exclusive parties in hopes of attracting potential buyers.

In February 2019, about 500 guests were invited to a mysterious bash at the $55 million mansion of developer Nile Niami, where they found aquatic performers, virtual reality experiences, an edibles bar, and a camel.

The event did attract a potential buyer, Williams told The Hollywood Reporter.

The Williamses took on a listing on Oriole Way after it sat on the market for a year. They started by changing the home's energy.

"First of all, we did an energy cleansing of the house where we took out all the bad energy," Rayni told Business Insider. "We crystallized it with geodes that brought in great energy. We pumped through beautiful music in the sound system to get it happy and make this beautiful warm setting."

She said she added live plants to bring "real life into the home."

They also shot a movie trailer for the home, and it sold 45 days after the Williamses put in the market for $27 million, just below its asking price of $27.95 million, she said.

With wellness increasingly seen as the ultimate luxury, it's perhaps no surprise that the industry has extended to selling homes.

As The Society Group's Alexander Ali put it, "Los Angeles is all about health," and the latest trend in mansions is having a home "that makes you healthier."

This spring, at a $24 million mansion for sale on Blue Jay Way, Rayni and Branden Williams of Hilton & Hyland hosted a "Mansion Manifestation" event, where they invited influencers in for a yoga class at the home with a celebrity instructor, presumably with the hopes that they'd post about the home on Instagram.

A 34,000-square-foot Bel Air home, which was built in 2018 by Los Angeles-based plastic surgeon Raj Kanodia, was previously listed for sale for $180 million.

But after struggling to find a buyer, Kanodia put it up for rent for $1.5 million per month — the most expensive lease in the US, according to Compass.