An influx of jewelry and bedding startups are selling candles now - here's why it's actually not a surprising move

P.M. Candle from Mejuri: 9 oz. and 40-45 hour burn time, with notes of tuberose, violet, and lily

Dusk Candle from Brooklinen: 10.5 oz. and 50-60 hour burn time, smells like a "cozy cabin in the woods"

Dusk Candle, $35, available at Brooklinen Shop all Brooklinen here

Jasmine. Sea. Sun. Candle from LIVELY: 5 oz. and 35 hour burn time, with notes of Jasmine Sambac, sea salt, crisp pear, and sandalwood

Jasmine. Sea. Sun. Candle, $35, available at LIVELY Shop all LIVELY here

Tastemaker Candle from Snowe: 9 oz. and 75 hour burn time, with notes of shiso leaf, wild mint, and Meyer lemon

Tastemaker Candle, $35, available at Snowe Shop all Snowe here

Chandelier Candle from Otherland: 8 oz. and 55 hour burn time, with notes of champagne, saffron, and leather

Chandelier Candle, $36, available at Otherland Shop all Otherland here

Dusk Candle from Parachute: 9 oz. and 65 hour burn time, with notes of citrus, seagrass, cypress, and clean driftwood

Dusk Candle, $39, waitlist available at Parachute Shop all Parachute here

Magic Hour Candle from Brooklinen: 10.5 oz. and 50-60 hour burn time, smells like a "sunlit rose garden"

Magic Hour Candle, $35, available at Brooklinen Shop all Brooklinen here

A.M. Candle from Mejuri: 9 oz. and 40-45 hour burn time, with notes of rose, lilac, and jasmine

A.M. Candle, $40, available at Mejuri Shop all Mejuri here

Coral Candle from Skylar: 8 oz. and 50 hour burn time, with notes of grapefruit and apple blossom

Coral Candle, $38, available at Skylar Shop all Skylar here

Pillow Talk Candle from Snowe: 9 oz. and 75 hour burn time, with notes of sandalwood, ginger, and lavender

Pillow Talk Candle, $30, available at Snowe Shop all Snowe here

Kindling Candle from Otherland: 8 oz. and 55 hour burn time, with notes of wood, clove, and smoke

Kindling Candle, $36, available at Otherland Shop all Otherland here

Isle Candle from Skylar: 8 oz. and 50 hour burn time, with notes of citrus and spiced sandalwood

Isle Candle, $38, available at Skylar Shop all Skylar here