At Alibaba's 2017 annual party, Ma put on a performance while dressed as Micheal Jackson.
He also took to the stage at a music festival in October 2017, where he and Chinese singer Li Jian performed for the audience.
Alibaba produced a kung fu movie in 2017 — and Ma starred in it.
And then, of course, there was Alibaba's 60,000-person party in September 2019, which simultaneously celebrated Alibaba's 20-year anniversary and Jack Ma's retirement.
After the party, Ma gifted each Alibaba employee a bottle of chardonnay featuring a hologram of himself.
According to the Drinks Business, every employee — including interns — was given one of these bottles.
The wine was made at Ma's winery in France — a close look at the bottle's label in the video above shows the name of his winery.
To activate the hologram, recipients scan a QR code on their phone and then slide the device into a drawer in the box to make the bottle light up with a hologram of Ma, a video of the gift posted to Twitter shows. Ma delivers a brief message before dissolving into flames.
Jack Ma's special message in a bottle. Gift to #Alibaba staff for the company's 20th anniversary. pic.twitter.com/U0AOAj8RXY
— Matthew Brennan (@mbrennanchina)
September 12, 2019