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  4. A YouTuber launched a viral campaign to plant 20 million trees by 2020. Here's the list of prominent people who have donated, including Elon Musk, Jeffree Star, and other tech CEOs and YouTube personalities

A YouTuber launched a viral campaign to plant 20 million trees by 2020. Here's the list of prominent people who have donated, including Elon Musk, Jeffree Star, and other tech CEOs and YouTube personalities

Tesla CEO Elon Musk took the top spot on the donation leaderboard after saying the cause seemed "legit," and donated $1 million. He went further by temporarily changing his Twitter display name to "Treelon" and his profile picture to a forest.

A YouTuber launched a viral campaign to plant 20 million trees by 2020. Here's the list of prominent people who have donated, including Elon Musk, Jeffree Star, and other tech CEOs and YouTube personalities

But Musk's lead didn't last long. Shortly after, Shopify CEO Tobi Lutke donated just one more tree than Musk to take the top spot "on behalf of 1,000,000 Shopify merchants and my own defunct snowboarding store."

But Musk

Good idea. OK Boomers, on behalf of 1,000,000 Shopify merchants and my own defunct snowboarding store, I‘ll donate 1,000,001 trees. @MrBeastYT @elonmusk

— Tobi 'Lorax' Lutke 🌳🌲 (@tobi) October 30, 2019

Shopify's chief technology officer, Jean-Michel Lemieux, followed in his boss' footsteps with a donation of his own, although he capped his contribution at $100,000.

Shopify

OK friends, remember "we are groot" 🌲. @tobi started a great initiative today. I'll donate one tree per RTs + Likes that this tweet gets. Deal?

Small print: max of 100k trees because I haven't told my wife about this yet! @Cybersole @whoasneaky @SyedSole @SudoShoe @Ciphore https://t.co/cBoOzWjqX2

— Jean-Michel Lemieux (@jmwind) October 30, 2019

You did it team. Carbon offset for all those bots.

Thanks for the nudge and support. Go donate!

👟❤️🌳#TeamTrees @MrBeastYT https://t.co/SxvYvuoeMH pic.twitter.com/sFaOfgYjTF

— Jean-Michel Lemieux (@jmwind) October 31, 2019

YouTube CEO Susan Wojcicki has taken notice of the major fundraiser happening on her platform, and showed up to help the #TeamTrees team, both in person and with a $200,000 donation.

YouTube CEO Susan Wojcicki has taken notice of the major fundraiser happening on her platform, and showed up to help the #TeamTrees team, both in person and with a $200,000 donation.

Incredible to see the momentum of #TeamTrees and the power of the @YouTube creator community raising money for @arborday. I'm donating 200k trees to help #TeamTrees reach 20M trees 🌲Thanks to @MarkRober for your leadership! https://t.co/ecIYetjHQ1 pic.twitter.com/SNDpdTbxgv

— Susan Wojcicki (@SusanWojcicki) October 30, 2019

Since then, YouTube has also pledged on Twitter to match up to $1 million of donations that are given through YouTube's fundraising feature. YouTube has yet to say that the $1 million milestone has been reached, and has told Twitter users to "keep giving" and look out for YouTube's contribution.

Since then, YouTube has also pledged on Twitter to match up to $1 million of donations that are given through YouTube

Can confirm it's legit. And we'll match the next million to keep #TeamTrees growing🌲

— YouTube (@YouTube) October 30, 2019

it's a matching donation based on giving through YouTube. So keep giving and you'll see us on the leaderboard soon https://t.co/J9em9INyo8

— YouTube (@YouTube) November 7, 2019

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