A startup selling ugly fruits and vegetables just received a major investment from NBA all-star Kevin Durant

Every year, American farms discard around 20 billion pounds of perfectly good fruits and vegetables.

The produce has the the same quality, taste, and shelf life as any other — the only difference is that it's considered "ugly."

That scarring on your pear doesn't mean there's something wrong inside, said Simon. It could simply be the result of the fruit rubbing against a tree branch.

Most of the time, the defects aren't even noticeable. "We often hear from customers that the produce isn't as ugly as they thought it would be," said Simon.

When it comes to fruit, imperfections could even be a sign of a higher nutritional value. A few studies have shown that fruits tend to produce more antioxidants when they fight off disease or insects.

Source: NPR

Imperfect's ugly produce also costs around 30% less than it would at a grocery store — and gets delivered straight to your door.

Simon said the company has been most successful in San Francisco, where it first began, but it's also beloved by customers in Chicago, Seattle, and Portland.

Since its founding, Imperfect has saved 30 million pounds of food, while customers have saved $12 million on groceries.

In addition to this financial impact, Imperfect hopes to send a positive message. "A lot of our customers have drawn the connection between the produce and the same cult of perfection that, as a society, we apply to ourselves," Simon said.