2. When selling, never take the first offer
The rule is the same when it comes to buying and selling. You should never take the first offer.
Part of being a vendor at a sneaker event is knowing the value of your merchandise, Jiang said.
"Have confidence in your shoes," Jiang said. "If you know that a shoe is going to sell for more, don't take the first offer you get."
3. Be extremely organized
Sneaker events can draw hundreds of people, so organization is key. Jiang says that in order to be successful at a sneaker event, you need to meticulously track your sales and purchases. Jiang does this through a spreadsheet that lists all of his inventory for the event.
"You got to be very organized at events because it can be very messy if you don't track what you have and check what you're selling," Jiang said.
Jiang also said to beware of thieves stealing merchandise, which is not an uncommon occurrence.
4. Coordinate with other vendors if you're sharing a table
Sharing a table with other vendors is a great way to mitigate the costs of being a vendor at a sneaker event. But, Jiang said, coordinating a plan together is important.
Jiang recommended all sellers at a table understand each other's prices and take time to talk and collaborate on how their table will look and function.
5. Beware of counterfeits
"There's a very big counterfeit market right now," Jiang said. "So you got to be very careful when you're buying.
Jiang said that a great shoe that seems to be selling for very low is usually a dead giveaway that it's a fake.
6. Meet new people and make connections
Sneaker Con and similar events attract a lot of like-minded buyers and sellers. Not only is it a great place to meet friends, it's also perfect for establishing career-building business connections.
"A lot of people I meet at Sneaker Con, I still do deals with to this day," Jiang said. He encourages people to be social and friendly to make the most out of the crowd at sneaker events.