scorecardA new San Francisco high-rise is now leasing apartments that start at $3,500 in what's being called the city's new neighborhood. Here's what the tower will look like.
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A new San Francisco high-rise is now leasing apartments that start at $3,500 in what's being called the city's new neighborhood. Here's what the tower will look like.

The new condo tower has the standard medley of offerings of other glass skyscrapers in the city center.

A new San Francisco high-rise is now leasing apartments that start at $3,500 in what's being called the city's new neighborhood. Here's what the tower will look like.

There will be 550 units, all ranging from studios to one, two, or three-bedroom apartments.

There will be 550 units, all ranging from studios to one, two, or three-bedroom apartments.

There will also be "an elegant penthouse collection" on the top floors.

The studios are priced at $3,500, the one-bedrooms at $4,550, the two-bedrooms at $6,400, and the three-bedrooms at $9,900.

The studios are priced at $3,500, the one-bedrooms at $4,550, the two-bedrooms at $6,400, and the three-bedrooms at $9,900.

Leasing has already begun, and move-ins are slated to start this spring.

Leasing has already begun, and move-ins are slated to start this spring.

Tenants will have access to a private park ...

Tenants will have access to a private park ...

... a rooftop pool deck ...

... a rooftop pool deck ...

... a Library Lounge ...

... a Library Lounge ...

... and a Penthouse Club on the 40th floor with panoramic views of the city and the bay.

... and a Penthouse Club on the 40th floor with panoramic views of the city and the bay.

Residents will also have a private entrance to an Equinox club that will open soon in the "new" neighborhood.

It's a place to live "where too much is just right," according to the website.

It

The building is a mixed-use development, with an ancillary office building set to house the San Francisco Planning and the Public Works Departments.

The building is a mixed-use development, with an ancillary office building set to house the San Francisco Planning and the Public Works Departments.

The Fifteen Fifty tower sits on South Van Ness and Mission Streets just on the cusp of the Mid-Market neighborhood, home to Twitter, Square, and Uber, among others. This part of town has been rebranded "Van Mission," a name coined in part by the tower's developer, Related California.

It's a somewhat common move conducted by developers and others seeking to distinguish an area that has potential.

Up the street is the "East Cut," another neighborhood that once consisted of slivers of a handful of neighborhoods before being rechristened into a new one. Though, as Curbed SF's Brock Keeling notes, the East Cut has the participation of a Community Benefit District, a local neighborhood association.

"Van Mission" doesn't have that designation, but time will tell if the name sticks anyway.

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