A new device uses AI to identify fake pairs of Nike and Adidas sneakers in seconds. Here's how the authentication technology works.

It can be hard to tell if a sneaker is fake just by looking at it.

Entrupy's LCT solution works by analyzing each shoe in a pair to determine whether they are authentic or unidentified.

First, you pick the pair you want to check and connect your phone to the technology's corresponding app.

You then choose the brand of the sneaker in the app: Nike or Adidas.

Next, snap a photo of the shoe's tag ...

... and then place each shoe of the pair into the device, one at a time, starting with the left one first.

The wooden box is equipped with eight cameras that simultaneously snap images of the shoe from multiple angles.

These cameras are actually iPods.

Eight images of the first shoe will populate within in the app in a matter of seconds.

Next, repeat the same process for the right shoe in the pair.

Artificial intelligence then analyzes the images and determines a result. Either the shoes get verified ...

... or they are unable to be identified.

It takes about 60 seconds on average to complete one pair's authentication. The device works for a variety of Nike and Adidas sneakers.

Srinivasan said that he and his team are learning how to make the technology better everyday and that he's happy to be proven wrong if it means he'll learn more.

"It's frustrating and painful," Srinivasan said regarding the feeling of getting duped by a counterfeit good. "And if we can protect someone from that happening to them, it is gratifying as an organization and personally, too."