A day in the life of the world's most famous tailor, who works 12 hours a day, 6 days a week, and has made suits for Bill Clinton, Russell Crowe, and Bruno Mars

Melwani wakes up everyday at 5:00 a.m., even though he doesn’t open Sam’s Tailor until 10:00 a.m.. He has a lot of work to get to before he heads to the shop.

He starts his mornings by drinking a cup of okra soaked in water overnight because it is packed with vitamins and minerals and is said to lower blood pressure. “I don’t know if its an urban legend, but if it works great,” he said. He also takes capsules of Vitamins D and K and fish oil.

Melwani is a coffee fiend. He starts his morning with a triple shot of Intensity 10 Nespresso pods. He drinks a double shot about 15 minutes later, and a single shot about 30 minutes after that.

After his first coffee, Melwani starts on his emails from clients, many of whom will ask him to make new clothes based on measurements he’s taken in the past. “I have a plethora of emails to answer when I wake up,” he said. “I’ve got to get ahead of the game.”

After emails, he moves straight to working on his Instagram and Facebook pages. He uses the platforms to advertise his business, converse with clients, and post photos of happy clients and fresh suits. “Social media is paramount to my business these days,” he said.

Around 6:00 a.m. Melwani starts working out, sometimes in his living room and sometimes in a nearby park. As someone who sells clothes for a living, Melwani thinks its important that he represent his brand by looking good. If his kids have the day off, he’ll take them with him to work out.

He’s very big on trying new things like yoga or dance, saying that he prefers to be a “jack of all trades” rather than a master at one thing. These days, he’s trying to learn how to do handstands. “Some days I can kill it and some days I can’t,” he said. “But I believe that people will want to buy clothes from the 41-year-old father of three who can do stuff like that.”

After his workout, he drives his three kids to school.

Then it’s time to open the shop. Sam’s Tailor is located on the bustling Nathan Road in Tsim Sha Tsui, Hong Kong. Both Melwani and his father live with their families in the apartment building above the shop. “My clients always need me. They show up for me,” he said. “But I want to be close to my wife and my kids.”

Melwani’s workday is split between chatting with clients and suppliers, managing his consultants, who do most of the direct working with clients, and managing Sam’s consistent flow of mail orders from repeat customers.

Early in his career, Melwani worked with clients all the time, helping choose fabrics and taking measurements. But these days, he’s often too busy developing the business. He’s confident enough in the team of consultants he’s built that he feels comfortable letting them do the bulk of the designing. He still designs for top or longtime clients, many of whom often ask for suits in as little as 20 hours.

After lunch, his wife brings by his son, Riyan, to say hi. Everyday, the family’s nanny dresses Riyan in the exact shirt that Melwani is wearing. Melwani wears only custom shirts made by his shop. Whenever he has a shirt made for himself, he tells his tailors to make a smaller version for his son with the leftover fabric. The nanny decided on her own to dress him each day identically. “I guess it makes her life easier,” he said with a laugh.

In the afternoon, Melwani heads to get a haircut, which he does twice a week. “It’s not vanity in a negative way,” Melwani said of his efforts to stay fit and look good. “I don’t have $7 million to give to Tiger Woods or David Beckham. I am the face of my brand.”

Once he’s done with work for the day, he heads upstairs to have dinner with his family. Melwani said that he used to be “very, very, very social” when he was in his 20s and early 30s, but after he had kids, his mindset changed. “I’ve been to a lot of mega-parties — they’re great — but I’d rather be with my kids,” he said.

Melwani said that because he knows so many people in Hong Kong, he “gets invited to everything,” but he tries to be very selective. During Art Basel Hong Kong, a major event when elite from all over the world fly in to buy and sell art, he felt he and his wife should be at the party thrown by the Los Angeles County Museum of Art, the biggest party of the event.

Melwani tapered back his partying after his first child was born, and stopped drinking completely six years ago. “I became the monk who sold his Ferrari,” he said. “But I need to lead from the front. My team, my father, my business, my clients, my family — they all demand that.”

Melwani is kind of like the mayor — he knows everyone. The LACMA party was full of people for whom he’d designed clothes. On the right is his longtime friend and the organizer of the party, Dino Sadwahani, wearing a suite Melwani made. On the left are longtime clients Ravi Rajan, the president of California Institute of the Arts, and Karen Hillenburg, who runs a cooking school in California and is married to Stephen Hillenburg, the creator of Spongebob Squarepants.

Melwani headed home from the party around 11 p.m. — though it continued deep into the night. On the taxi back, he started answering emails that had come in during the intervening hours. He was asleep by midnight, and up again at 5:00 a.m. the next day to do it again.