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A day in the life of a personal assistant to the ultra-wealthy, who spends her time tracking down the perfect Cartier watch for a client's wife and planning out a surprise ski trip to the 'Aspen of Japan'

Jan 20, 2020, 20:40 IST

Jennifer wakes up at 7 a.m. and is out the front door by 8 a.m.

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Though work doesn't technically start until 9 a.m., Jennifer aims to be in by 8:30 every morning and starts her day using that first half-hour to catch up on emails and get herself coffee.

Though work doesn't technically start until 9 a.m., Jennifer aims to be in by 8:30 every morning and starts her day using that first half-hour to catch up on emails and get herself coffee.

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For her first client request of the day, Jennifer has to head over to Cartier to personally pick up a gift.

The "very special watch" is a client's 15th-anniversary gift for his wife.

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Courtney then heads over to the Polo Bar to confirm a reservation for later that night.

After the Polo Bar stop, it's back downtown to the office.

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Jennifer is able to handle her third client project of the day from the comfort of Insignia's office.

Next up, Jennifer heads over to Bergdorf's to pick up a jacket.

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With the anniversary gifts from Cartier and Bergdorf's in hand, Jennifer heads off to one of Blade's Manhattan heliports to hand off the gifts to the member.

By then, it's the late afternoon and Jennifer heads back to the Insignia office.

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After the meeting, Courtney changes into more formal attire and heads off to the Plaza Hotel for a private member event.

In addition to assisting with client-led events, Insignia also regularly gives back to its members by hosting seasonal member-appreciation events.

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During the event, Jennifer has to step out to field an urgent client request.

And that's a wrap! After the event concludes, it's time for Jennifer to head home for the night.

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