8 ways every business owner should make the most of a slow period, according to a social media expert who has worked with Facebook, Samsung, and LinkedIn

Invest in online training courses: from public speaking classes to leadership training to mastering your own taxes. Use this time to refine the skills that make any business owner successful long term.

Also consider some of the thousands of certification programs available; for example, the U.S. Small Business Administration (SBA)'s Women Owned Small Business (WOSB) certification, which helps women-owned businesses become eligible for grants during this challenging time.

Do some research and see what certifications and grants are available for your business based on your unique needs and circumstances.

Ask any small business owner and they'll tell you that a good press spotlight on your business can be game-changing. Not only does it get your current roster of clients excited, but it can also attract new business.

Spend this time brainstorming pitch ideas that make sense for your business, and sign up for services like HARO and Qwoted for more opportunities in plain sight.

From organizing your desktop to checking your spam folder to taking photos off your phone, give your technology the clean-up it so deserves.

Not only will this help your devices run faster, making you more productive, but you'll become more organized in the process because you'll be able to find all the needed items in their correct homes.

Have an area of expertise? Start crafting or refining your keynote now. Since most public speaking opportunities will be virtual for the time being, it's a great opportunity to "test drive" a keynote online and get some practice in.

Whether you're setting up a Zoom meeting for 30 people or going live on Instagram, identify the platforms that make the most sense for you and your audience, and speak directly to them.

Taxes may have been deferred to July, but that doesn't mean you can't get a jump start on your finances. From creating a spending plan to setting savings goals, start researching which software can help you track your expenses, such as Intuit Quickbooks or Mint.

"You may not always be able to change the circumstance, but you can always change your perspective," Sorrentini said.

While this might seem like a counterintuitive time for a small business to be giving back, Sorrentini said it's actually the best time.

"I'm a firm believer that when you give — not because you have to — but because it's the right thing, it always comes back to you," she said. "When you're a small business, people remember acts of kindness, and they always come back. There may not be a need now, but there will be."

Donate. Reach out to those in need. Volunteer. Help where you can from afar.

Natalie Zfat is a social media entrepreneur who has partnered with some of the most iconic brands in the world, including Facebook, Samsung, LinkedIn and American Express. Zfat's beloved social media community of 100K+ followers are dreamers, doers, and entrepreneurs, from college students to CEOs.