5 companies that buck the Black Friday trend - from donating 100% of their proceeds to shutting their websites down for the day

Everlane has made its name by being transparent, especially in its pricing. The hiccup — depending on how you look at it — is that if you're already selling products at the lowest possible price point, then sales like Black Friday don't really make sense. You're technically on sale all of the time.

For this reason, Everlane does not participate in the typical price slashing of the shopping holiday. You may find some inordinately good deals in their Choose What You Pay section (their version of a sale section), but you won't find any new or popular mainstays down 60% of their original price. Everlane would probably say that's because it technically already is 60% off, all of the time.

If you're planning to shop Everlane and are looking for some direction, we've compiled a list of Everlane essentials we use every day and ranked their best-selling shoes by comfort. We particularly love the Day Gloves ($115) — going so far as to rank them the best flats you can buy — as well as the $100 cashmere and $68 Authentic Stretch Denim, which never bags out.

For the last three years, REI has boycotted Black Friday, instead encouraging all people to delay their hectic holiday shopping and instead spend time outdoors, preferably with loved ones. Last year, the Co-op didn't process online orders on Friday but paid all 12,000 employees (even hourly workers) for their time. However, the company does offer Cyber Week deals that are still worth skimming.

STATE bags are also known as #GiveBackPack(s). For every STATE bag purchased, the company hand-delivers a backpack — packed with essential tools for success — to a local child in need.

The company will be offering 35% off sitewide, so technically it is having a sale, but it will be donating a portion of the Black Friday and Cyber Monday proceeds to The Osborne Foundation, a recent partner of STATE’s #WhatDoWeTellTheKids initiative.

If you're looking for inspiration, you can check out their best-sellers for men and women here.

Cuyana is an apparel and accessories brand best known for its beautiful but relatively affordable leather goods and the mission of "fewer, better things" in a closet. Everything is made with an attention to craftsmanship and from premium materials, and it's one of our favorite work bag startups.

We're fans of their totes, thoughtful tote organizers, and simple but extremely well-made passport holders especially.

On Black Friday, Cuyana will be donating a percentage of your purchase to the victims of the fires in California.