1. Sehreen Noor Ali

Co-founder, Visible Health

My company: Visible Health is a crowd-sourced, curated platform to help parents get better treatment for their children.

Why I decided to start my company: After taking a year off to set up care for my daughter, I realized there's a strong market opportunity to serve parents of developmentally delayed children. They are highly engaged and desperate for better solutions, and they will stop at nothing to get the best for their child. It was clear to me how "hidden" we were as parents to the world of tech-enabled solutions out there.

My advice for starting a company like mine: Market-making is exciting — if you have enough signals, take the plunge and dig in.