scorecard
  1. Home
  2. slideshows
  3. miscellaneous
  4. 17 companies with such good marketing their names have become verbs

17 companies with such good marketing their names have become verbs

1. Uber

17 companies with such good marketing their names have become verbs

2. FaceTime and Skype

2. FaceTime and Skype

When a phone call won't quite cut it but you can't be there in person, just Skype or FaceTime — and actually see the person you're talking to from across town or across the world.

3. Photoshop

3. Photoshop

Want to touch up a photo or change it entirely? It's simple — just Photoshop it. The first version of this popular photo-editing software was released in 1990, rendering "airbrushing" obsolete.

4. Tinder

4. Tinder

GPS has changed the world in plenty of ways. It lets us navigate without using maps and can even help solve crimes. And of course, it has facilitated hookups the world over. Thanks to one famous location-based dating app, Tindering is officially a thing.

5. Instagram

5. Instagram

This insanely popular photo-sharing app was launched in 2010. The social network is home to a whopping one billion monthly active users, who are pointing, shooting, filtering, and Instagramming their photos with the app regularly.

6. Venmo or Paypal

6. Venmo or Paypal

No cash? No problem. Just pay your debts digitally. It's beyond easy to just PayPal or Venmo money to the person or business in seconds flat.

7. Google

7. Google

Can you believe there was once a time when you needed to crack open an encyclopedia — or just deal with not knowing the answer to your question? Now there's no need to wonder about anything, really. Just Google it.

8. Yo-Yo

8. Yo-Yo

What started as a popular kids' toy has become a verb synonymous for what it's designed to do — go up and down, usually figuratively. A turbulent relationship might make you "yo-yo emotionally," for example, or fad dieting could make your weight "yo-yo."

9. Jet Ski

9. Jet Ski

If you're a fan of watersports or DJ Khaled, then you know that jet-skiing is the only word to describe the act of zipping through a body of water while standing or sitting on a personal watercraft.

10. Rollerblade

10. Rollerblade

In the '90s, Rollerblade rearranged the wheels of classic roller skates and became one of the fastest-growing sports in the world. Ever since, skating with inline skates has been known as rollerblading.

11. Nair

11. Nair

When shaving is too harsh and waxing is out of the question, some people turn to depilatories, or hair-removal creams — and there's one brand that's so ubiquitous, it's become a verb. In other words, if you want hair-free legs, just Nair them.

12. Sheetrock

12. Sheetrock

Anyone who's in construction knows that to build a wall, you need to Sheetrock it. But what you're really doing is drywalling using a brand so popular, the names are interchangeable.

13. FedEx

13. FedEx

When it "absolutely, positively has to be there overnight," as the old company slogan goes, than you must FedEx it. Ah, the power of marketing.

14. Super Glue and Krazy Glue

14. Super Glue and Krazy Glue

Some things have to be so secure, not just any glue will do. Some things have to be Super Glued or Krazy Glued. And two glue companies had such good branding, they both became verbs.

15. Xerox

15. Xerox

Before the days of at-home scanning and printing, Xeroxing was the way to make copies.

16. Bubble Wrap

16. Bubble Wrap

Forget Styrofoam peanuts. When you're packing something fragile, nothing quite compares to the much tidier act of bubble wrapping. Just try to resist the inexplicably satisfying act of popping all those little bubbles.

17. Velcro

17. Velcro

When something needs to fasten and unfasten, you can zipper it, you can button it, or you can go for a third, noisier option: velcro it!


Popular Right Now




Advertisement