Here is what KFCs new stores look like

The décor of these KFC restaurants seamlessly integrates elements from popular city landmarks. For example, the ‘KFC Hangout’ that you can see at RT Nagar in Bangalore, for instance, captures the city’s iconic TV Tower as a design element.

It has a rustic feel, with an interesting mix of wooden and metal furniture, brick walls and earthy lamps. It offers an environment that subconsciously makes consumers let go of any inhibitions thus allowing them to kick back, relax and enjoy a good meal.

What makes these different from the ‘typical’ QSR format is that it breaks away from the “cookie-cutter” approach to QSR design.

While the overall design philosophy remains consistent across we do have the liberty to add local elements to build relevance in our markets – making each restaurant unique.