scorecardIndian companies pumped up ads but that didn't help sales
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Indian companies pumped up ads but that didn't help sales

1. FMCG (Fast Moving Consumer Goods)

Indian companies pumped up ads but that didn't help sales

2. Automobile & Ancillaries

2. Automobile & Ancillaries

Ad spends: ₹72 billion

Ad spends in 2018: ₹66.5 billion

3. Healthcare

3. Healthcare

Ad spends: ₹36.8 billion

Ad spends in 2018: ₹32.6 billion

4. Banking

4. Banking

Ad spends: ₹21 billion

Ad spends in 2018: ₹19.1 billion

5. Chemicals

5. Chemicals

Ad Spends: ₹20.7 billion

Ad spends in 2018: ₹19.4 billion

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