You can now stay in a 1,260-square-foot Four Seasons camping tent for almost $4,000 a night see what it's like at the adults-only resort
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- Four Seasons has opened its first adults-only luxury resort with tents instead of hotel rooms.
- The 15 tents will have air conditioning, private pools, king beds, and bathtubs.
Would you pay almost $4,000 a night to sleep in a tent? What if it came with a private pool, views of the Pacific Ocean, and Four Seasons' stamp of approval?
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Four Seasons Hotels and Resorts has officially launched "Naviva," an expansion of its luxury oceanfront Punta Mita, Mexico resort.
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But instead of new hotel rooms, the adults-only Naviva has 15 open-aired "glamping" — a portmanteau of "glamorous" and "camping" — tents starting at $3,950 a night.
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Source: Four Seasons
At 48 acres, the brand's new indoor-outdoor resort is one of its smallest.
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Source: Four Seasons
But what it lacks in size is made up for in amenities and services, which are definitely more luxurious than the traditional glamping getaway.
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If it's not obvious yet, these units aren't the typical polyester tents used for camping.
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Source: Four Seasons
Instead, these two-person tents range from 1,260 square-feet to over 1,720 square-feet.
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And they're surrounded by lush forests, giving travelers a camping-like immersion into nature.
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In true glamping fashion, the tents will have an air conditioner, indoor bathtub, king bed, and electricity to power the lights and chargers.
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And like any five-star room, every unit will have its own private deck lined with a pool, hammock, and outdoor shower. Definitely not the average canvas glamping tent.
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These hotel rooms may be unconventional to the brand, but visitors can still expect the luxury Four Seasons treatment.
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A personal guide will be available to help curate the guests' vacation itineraries, which could include activities like spearfishing …
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Source: Four Seasons
… hikes, coffee tastings …
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… and access to trainers at the yoga studio and outdoor gym.
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But there's no need to have a packed schedule.
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There are plenty of on-site amenities like a restaurant and a temazcal sweat lodge for personalized ceremonial sessions.
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Besides the private in-tent pools, the property also has a larger pool, an Instagram-worthy bamboo bridge …
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… 575-foot-long private beach, and two spa "pods."
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And eco-travelers will be pleased to hear that the resort uses solar power, electric vehicles, and "efficient water systems and natural drainage," according to the hospitality company.
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Source: Four Seasons
But this luxury comes at a price.
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Traditional high-end glamping sites can run travelers a few hundred dollars per night.
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But Four Seasons' Naviva and its nightly price are far from traditional.
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A nightly rate of almost $4,000 is undoubtedly a steep cost compared to traditional camping.
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But if it's any consolation, this price also includes additional services like meals, drinks, some activities, and a one-hour spa treatment.
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And guests will also have access to Four Seasons' larger Punta Mita resort, which includes 10 restaurants and bars, two golf courses, and three pools.
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Four Seasons is just one of many hospitality companies now targeting the growing luxury camping market.
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The global glamping market was worth $2.35 billion in 2021, according to Grand Views Research.
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Source: Grand View Research
And the market research company says this value will continue to expand annually until it hits $5.94 billion in 2030.
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Source: Grand View Research
In tandem with this growth, startups like Autocamp and Moliving have been opening tiny home, tent, and RV-based glamping properties across the US …
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… while a handful of legacy hotel companies like Marriot and now Four Seasons have ventured into the unique market as well.
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Source: Marriott
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